Go 4 the Heart

If I told you how we Republicans can "re-align" the presidential electoral map to make it virtually impossible for the Democrats to ever win a presidential election, would you want to know more?

The secret is to "Go 4 the Heart" when talking to black voters. What does going for the heart mean?  It means ditching numbers, charts, statistics, and data when talking to voters and instead use emotions.

It means talking to voters using "heart" language rather than "head" language.  Voters are people and not projects.

President Donald J. Trump asked black voters, "What the hell do you have to lose"? But he did more than that! He pointed a finger directly at the Democrats for the problems faced by black America.

Whether you are an activist or a candidate or a campaign manager, or whether you are black or white, male or female, if you have the heart to reach out to black independent voters, you must go for the heart.

So, please watch the 1.5-minute video above, then click here to order the 36-page booklet.  Let's stop being silent about the Democrat record.

Warmest regard,


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Sunday, January 20, 2019 8:30 PM

Chairman's Blog

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Friday, February 23, 2018 11:50 PM

Bill Calhoun's Support of Donald Trump

As Chairman of the Texas Federation for Republican Outreach (TFRO), Bill Calhoun has this to say regarding his continued support of Donald Trump:

"Our members are dedicated to identifying and engaging independent, black voters. Despite the fact that they overwhelmingly vote for Democrat candidates, the economic condition of far too many African Americans has been marginal.  

The Republican Party has a positive message and we have been talking to voters about it. We share information with them on 2 critical issues:

1.  How to increase their income in this new economy that President Trump has created.

2.  How to adopt new strategies to save and accumulate wealth to pass on to their families.

It’s time for Republican candidates to help us by engaging black voters early in the campaign cycle with an economic message that puts the blame for so many disempowering public policies where it belongs--squarely in the hands of the Democrats.

As President, Donald Trump has kept his promises and he will continue doing so with our help.

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